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As with any of the other common mistakes people make when writing, it’s taking that moment to get it right that makes the difference.

“Affect” is a verb, as in “Your ability to communicate clearly will affect your income immensely.” “Effect” is a noun, as in “The effect of a parent’s low income on a child’s future is well documented.” By thinking in terms of “the effect,” you can usually sort out which is which, because you can’t stick a “the” in front of a verb.

After his debut album Infinite (1996) and then Slim Shady EP (1997), Eminem signed with Dr.

Dre's Aftermath Entertainment and subsequently achieved mainstream popularity in 1999 with The Slim Shady LP, which earned him his first Grammy Award for Best Rap Album.

This one drives me insane, and it’s become extremely common among bloggers.All it takes to avoid this error is to take a second and think about what you’re trying to say.“Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using .” This is another common mistake.One thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively.Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.

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